KATIE MCDUFF
HEAD OF MARKETING
01
CATEGORY GROWTH DRIVING PROGRAM
With an exceptionally large portfolio, we sought to highlight our core brands that were women founded and managed during the month of March for Women's History Month. As an educational program, we targeted sales to arm them with knowledge of each brand and generated custom NFT collectibles that were auctioned off to industry professionals. We highlighted brand stories all month long and drove sales at the retail and on premise level.
02
BRAND INTERVIEWS
We captured engaging content from our top women-led brands and featured their commentary to promote our digital collectible initiative. Each highlighted woman discussed their outlook on the industry, how they got to where they are today and their most important achievements with the brand.
03
COCKTAIL BOOK
Did you know that in 1700, a bar maid was possibly responsible for terming the word “cocktail” because of the garnish she used? A supporting cocktail book showcased how women paved the way of cocktail culture. Brand cocktails were featured for all participating spirit and wine brands.
04
NFT DIGITAL COLLECTIBLE
We worked alongside digital artist Chelsy Escalona to develop custom NFTs featuring 3 top women in the wine and spirits industry. These digital collectibles were auctioned off for Women's History Month and the proceeds were donated to the Women of the Vine and Spirits organization. Each auction winner received the NFT, a 3 hour mentoring session with the featured leader and a signed bottle from the brand team.
© 2024 by Kaitlin McDuff | kaitlinmcduff.com